Maitiro ekutanga yako pachako shopu yemaruva kubva pakutanga uye pasina franchise. (Bhuku naAA Elcheninov)

23. Kutenga kwakakodzera kwezvinhu muchitoro chemaruva.

Isu takatobata nezve assortment yezvinhu, zviri pachena kuti izvi zvichave zvakasiyana цветы zvidyarwa zvakachekwa nehari, ikozvino unogona kutanga kutsvaga vatengesi.

Kune akawanda masangano anopa zvigadzirwa zvemaruva munzvimbo dzakasiyana. Iwe unofanirwa kutsvaga yakakura kwazvo kuti uzive iyo assortment uye uone mitengo. Ruzivo rwese rwunowanikwa paInternet, masocial network, uye magazini emaruva asina Indaneti.

Mushure mekunyorwa kwerondedzero, iwe unofanirwa kudzidza mawebhusaiti evatengesi, tsvaga kuti ndeapi mhando yezvigadzirwa zvemaruva zvavanotengesa uye pasi pemamiriro api, dzidza kuongororwa kwevatengi nezvekambani iyi, fonera nhamba dzakaratidzwa uye taura nemaneja wechitoro kuti ajekese mibvunzo uye. wana ruzivo rwakadzama.

Iwe unogona kuziva nezvezvigadzirwa zvevarimi vemaruva munharaunda yaunogara. Nenzira iyi uchaderedza mari yekufambisa. Kutsigira vagadziri vemunharaunda zvakare nezvekuchengetedza nharaunda. Pane izvi, iwe unogona kutozviitira zita uye kuvaka mhando, kuunza iyo pfungwa kune inoshamwaridzana nemaruva shopu. Naizvozvo, zvakakosha kuita runyorwa rwevose maruva ekumanikidza nyanzvi mudunhu raunoita bhizinesi.

Assortment

Pamusoro pekunyora rondedzero yeboka guru rezvinhu (maruva maruva mukucheka uye mapoto), iwe unofanirwa kuziva kuti ndechipi chimwe chaunoda kutenga zvakare. Izvi zvinoshanda kune zvigadzirwa zvine hukama zvakanangana nemaruva, uye props. Ndinoda kutaura pamusoro pekupedzisira zvakadzama. Asi zvese zvakarongeka.

Kutanga iwe unofanirwa kusarudza pamari yaunoda kushandisa pakutenga kwekutanga. Zvakanaka kana yakakura zvakakwana uye yakakwana kutenga zvinhu muhuwandu hunodiwa kuitira kuti chitoro chirege kutarisa hafu isina chinhu. Iwe unofanirwa kutarisira "commodity pressure", umo mutengi anowanzo kutenga chigadzirwa chemaruva. Harisi basa riri nyore, asi kuedza kwacho kwakakodzera. Kuti basa rive nyore, tinokamura mari yakadzoserwa muzvikamu zvitatu:

1. Chinhu chinodhura zvakanyanya. Izvi zvakasarudzika. Chinhu chisingagoneki nemunhu wese. Chigadzirwa cheumbozha chemutengi anodiwa anosarudza anoda zvisingawanzo kuunganidzwa modhi. Kune chigadzirwa chezinga iri, iwe unofanirwa kushandisa chete 20% yemari yakagoverwa kutenga.

2. Avhareji yemutengo wechikwata. Ichi chigadzirwa zvakare chepamusoro, asi chinonyanya kufarirwa. Chikamu chayo chatova 30%.

3. Chigadzirwa chisingadhuri uye chinonyanya kutsvakwa. Hazvirevi kuti akaipa zvachose. Chigadzirwa chakachipa chinogona zvakare kuunganidzwa, chakanakira maererano nemutengo-mhando reshiyo, inonakidza uye inonyanya kufarirwa. Ichatengeswa kakawanda uye mumavhoriyamu makuru. Iri pedyo nechikamu chechipiri chemaruva, asi inodhura zvishoma. Ichada kushandisa hafu yemari yese yakamisikidzwa - 50%.

Kune peji rinotevera -> 23.1. Kutenga kwakakodzera kwezvinhu muchitoro chemaruva.

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