Momwe mungayambitsire shopu yanu yamaluwa kuyambira pachiyambi komanso popanda chilolezo. (Buku lolembedwa ndi A.A. Yelcheninov)
17. Sankhani mwambi (slogan) wa malo ogulitsa maluwa
Musanayambe bizinesi yanu yamaluwa, muyenera kuganizira za lingaliro lomwe lidzakhazikitsidwe ndi momwe lidzakulitsidwira. Ganizirani tanthauzo lake, sankhani cholinga chake.
Sitolo yamaluwa imafuna khama lalikulu, kugwira ntchito nthawi zonse, kugwira ntchito kwautali, kugwira ntchito masiku asanu ndi awiri pa sabata, kuyeretsa dothi, zinyalala, kutsitsa magalimoto ndi maluwa ndikuyikamo maluwa okonzeka, kukonza miphika yamaluwa ndi katundu wina. Kuyesayesa kochuluka kudzafunikira kutayidwa pa kunyamula zidebe zamadzi, kutsuka zipinda zimene miphika yokhala ndi maluŵa imaikidwa, miphika yokhayokha, firiji, mazenera ndi kugwira ntchito zina zolimba, zotopetsa.
Chizoloŵezi cha tsiku ndi tsiku chimakhala chotopetsa, chimakulepheretsani mphamvu, zikuwoneka kuti palibe mapeto. Pali kuthekera koyiwala chifukwa chake zonse zidalingidwira. Kuti musataye tanthauzo, musataye mtima, komanso kuti musasiye bizinesi yanu m'chaka choyamba cha ntchito, muyenera kuganizira za ntchitoyo, kusankha masomphenya ndi mawu. Ikukumbutsani chifukwa chake zonse zidayambika ndikukulimbikitsani kuti mupitilize ntchito zanu.
Mafunso opangidwa mwapadera adzakuthandizani kupeza lingaliro ndi mawu omwe angalimbikitse. Mayankho kwa iwo apangitsa kuti zitheke kusankha chomwe lingalirolo liri malo ogulitsa maluwa ndi njira yabwino kwambiri yopangira chitukuko chake.
Mafunso:
1. Kodi cholinga cha bizinesi yomwe ndikupanga ndi chiyani?
2. Kodi ndingawapatse chiyani makasitomala anga?
3. Chifukwa chiyani amakonda sitolo yanga ndipo zikutanthauza chiyani kwa iwo?
4. Kodi imabweretsa malingaliro otani ndipo ndi yotani, zest, ndi phindu lake?
5. Kodi limapereka uthenga wotani komanso zolinga zomwe ndikufuna kukwaniritsa?
6. Ndi lingaliro lanji lomwe ndikufuna kufotokozera makasitomala anga, ndipo sitolo ingandithandize bwanji ndi izi? Kodi chinapangidwira chiyani?
7. Kodi ndikukonzekera kuchita chiyani m'tsogolomu ndipo ndiwona bwanji sitolo yanga?
8. Ndi mayankho amtundu wanji omwe ndikufuna kumva okhudza sitolo yanga?
9. Zaka zambiri zikadutsa, ndipo ndikukumbukira mphindi ino, yomwe idzakhala yokondedwa kwambiri, kodi ndidzatha kunyadira zomwe zachitidwa?
Tsopano chomwe chatsala ndikutenga kapepala ndikulemba mayankho a mafunso omwe atchulidwa papepala. Werengani zonse mosamala, mvetsetsani, pangani zolemba ndikuyesa kupanga mwambi wanu kuchokera kwa iwo. Tsopano muyenera kuyipachika pamalo owonekera kwambiri m'nyumba, kapena kuntchito, kuti nthawi zonse ikhale pamaso panu. Zolembazo zikhoza kuikidwa mu chimango chokongola, chosindikizidwa pa T-shirt, kapena bwino, mukhoza kuphunzira malembawo pamtima.
Chofunikira kwambiri ndikukulitsa lingaliro lanu, mosiyana ndi wina aliyense, ndikupanga dongosolo la kukhazikitsidwa kwake. Pangani chithunzi cha dziko lanu lamaluwa ndikupangitsa kuti likhale lokopa kwa anthu ena.
Mwambiwu uyenera kulankhulidwa mokweza tsiku lililonse ndikugawana ndi ogulitsa ndi makasitomala kuti athe kudzazidwa ndi mzimu wamalingaliro anu ogulitsa. Aliyense amene akuzungulirani ayenera kumvetsetsa bwino lomwe bizinesi iyi ndi yanu, yemwe muli momwemo, zomwe mukuyimira, cholinga chomwe mukuchita izi, komanso zomwe mungapatse makasitomala.
Payenera kukhala chikhulupiliro cholimba kuti inu ndi malo ogulitsa maluwa anu ndi apadera komanso osayerekezeka, mosiyana ndi china chilichonse.
Lingaliro lofotokozedwa payekhapayekha, loganiza bwino, njira yopangira zinthu, komanso chiyambi chamalingaliro chidzasiyanitsa sitolo ndi ena ndikupanga bizinesi kukhala yopikisana. Palibe chifukwa chokopera aliyense - uku ndikulephera. Bizinesi iyenera kupanga nkhani yakeyake.
Zithunzi zowala ndi zithunzi zomveka zimakhalabe m'chikumbukiro kwa nthawi yaitali, kotero muyenera kupanga chithunzicho chosaiwalika. Ngati lingaliro la sitolo ndi loganizira komanso loyambirira, lidzakhala lokopa kwa ena komanso losavuta kuyankhula. Pali malo ambiri ogulitsa maluwa ndi masitolo, ndiye chingawagonjetse ndi chiyani ndi china? Chifukwa chiyani amabwera kwa inu akafuna maluwa? Ndipo n’chifukwa chiyani angafune kubwera ngati sakufunikiradi maluwa?
Kufotokozera kwa lingaliro la bizinesi kumagwira aliyense amene akukhudzidwa. Lingaliro loyambirira limapangitsa kuti ntchito yachizolowezi ikhale yosavuta, kotero muli ndi zida zonse zofunika pa izi. Aliyense akamvetsetsa zomwe zili pamtima pa zomwe amakonda, kupanga chisankho kumakhala kosavuta.
Kusankha tsamba:
mu maola 2 mphindi 30
