Momwe mungayambitsire shopu yanu yamaluwa kuyambira pachiyambi komanso popanda chilolezo. (Buku lolembedwa ndi A.A. Yelcheninov)
18. Kusankha logo ya shopu ya maluwa
Palibe chifukwa chonena kuti muyenera kuganizira zomwe logo ya shopu yamaluwa idzakhala. Zolemba zambiri zalembedwa za izi, mutha kuziphunzira bwino. Kukula kwa Logo kumachitika ndi akatswiri, mutha kulumikizana nawo. Koma, muyenera kudziwa kuti logo ndi mawuwo zimagwirizana kwambiri, makamaka mu bizinesi yamaluwa. Ndikofunikira kukumbukira kuti logo yomalizidwa iyenera kuzindikirika mumitundu yonse komanso yakuda ndi yoyera.
Mulimonsemo, chizindikirocho chiyenera kugulitsidwa, chodziwika komanso chosakumbukika. Ndikufuna kugawana zomwe ndakumana nazo. Nditatsegula shopu yanga ya maluwa ku USA, ndimayenera kukapereka katundu kumadera ambiri a dzikolo. Kuti maluwa asawonongeke akamayenda, ankawakulunga m’mapepala, kuwaika m’matumba, ndi kuwalemba zilembo.
Kuyika chizindikiro chachikuda pa chinthu chonsecho kungakhale kokwera mtengo kwambiri. Choncho malangizo okhudza mtundu wakuda ndi woyera anafika pothandiza. Maluwa mu logo adakhala osangalatsa kwambiri kuposa mtundu wamtundu.
Mu bizinesi yamaluwa, zonse zimayenda chimodzimodzi. Bizinesi yamaluwa ili ngati chamoyo chapadera.
Mutu malo ogulitsa maluwa
Ndi nthawi yoti musankhe dzina la shopu yamaluwa. Mukungoyenera kusankha pa mfundo zomwe mungasankhe:
Zosavuta komanso za monosyllabic
Zizindikiro zonyezimira zokhala ndi zolembedwa zakunja zolembedwa m'Chilatini sizingokopa chidwi cha ogula, komanso zimawathamangitsa ndikuwonetsa kwawo akale.
Dzina losavuta, mawu ochepa lomwe limagwiritsa ntchito, limakumbukiridwa bwino. Dzina lakuti "Lily" si duwa chabe. Zimaphatikizapo lingaliro lonse la sitolo. Zimangofunika kuganiza mozama. Koma kuti achite izi, amaphunzira zambiri za duwa ili, adziwe zonse za botanical ndi zotuluka zake, ubwino wake ndi kuipa kwake, mu miyambi ndi mawu, ndakatulo zomwe dzina lake limagwiritsidwa ntchito. Iyi ndiyo njira yokhayo yopangira logo yophweka, yodziwika bwino, osati kuti ikhale yovuta, koma kuganizira tsatanetsatane, kufufuza mozama, ndiyeno kusandulika kukhala chizindikiro champhamvu kwambiri.
M'tsogolomu, zidzabweretsa ndalama ngati muyang'ana lingalirolo mpaka pang'onopang'ono ndikulemba zonse, ndikuyamba kulimbikitsa bwino. Ndipo zonsezi ndi chifukwa chakuti chizindikiro chinali chophweka, koma chomveka komanso chosaiwalika.
Komanso, kakombo ayenera kugulitsidwa ndi kuphatikizidwa mu bouquets. Dzinali likusonyeza izi. M'chilimwe, mutha kuyika miphika yokhala ndi maluwa pakhomo, kapena kuwabzala m'mabedi amaluwa pafupi ndi sitolo. M'nyengo yozizira, mutha kuyika maluwa amitundu yosiyanasiyana yamaluwa mkati mwa salon.
Dzinalo liyenera kukhala la maluwa. Palibe chifukwa cha zovuta ndi mawu osiyanasiyana omwe angapangitse kuti zikhale zosatheka kuganiza kuti sitolo iyi imagulitsa maluwa, kuti musamafotokozere zonse. Ndikokwanira kungogwiritsa ntchito dzina: heather, chamomile, cornflower, hydrangea, dandelion, kakombo wa chigwa, chamomile, rose, chrysanthemum, buttercup, mallow, carnation, aster, hyacinth.
Zomera zaku Russia zili ndi mayina oyambira am'munda ndi m'munda. Mutha kusankha chilichonse chomwe mumakonda ndikuyika duwalo pamalo ogulitsa, onjezerani ku ma bouquets okonzeka opangidwa ndi nyimbo, ngakhale kuphika tiyi ndi iwo ndikutumiza kwa alendo. Lingaliro loganiziridwa bwino, ndondomeko ndi ndondomeko ya bizinesi zithandizanso.
Kusankha tsamba:
mu maola 2 mphindi 30
