Yuav pib koj tus kheej lub khw paj li cas los ntawm kos thiab tsis muaj franchise. (Phau ntawv los ntawm A.A. Yelcheninov)
23. Kho cov khoom yuav hauv lub khw paj.
Peb twb xam tau cov assortment ntawm cov khoom, nws yog tseeb hais tias cov no yuav txawv paj txiav thiab potted nroj tsuag, tam sim no koj tuaj yeem pib nrhiav cov neeg muag khoom.
Muaj ntau lub koom haum muab cov khoom paj hauv ntau thaj chaw. Koj yuav tsum nrhiav qhov loj tshaj plaws ntawm lawv kom paub koj tus kheej nrog cov assortment thiab txiav txim siab ntawm tus nqi. Txhua yam ntaub ntawv muaj nyob rau hauv Internet, social networks, thiab offline paj ntawv xov xwm.
Tom qab cov npe tau muab tso ua ke, koj yuav tsum kawm cov neeg muag khoom lub vev xaib, tshawb xyuas cov khoom paj uas lawv muag thiab nyob rau hauv cov xwm txheej dab tsi, kawm cov neeg siv khoom tshuaj xyuas ntawm lub tuam txhab no, hu rau cov lej muab thiab tham nrog tus thawj tswj khw kom paub meej cov lus nug thiab tau txais. cov lus qhia ntxaws.
Koj tuaj yeem paub txog cov khoom ntawm cov paj cog hauv thaj av uas koj nyob. Txoj kev no koj yuav txo tus nqi thauj mus los. Txhawb cov neeg tsim khoom hauv zos kuj txhais tau tias tiv thaiv ib puag ncig. Koj tuaj yeem ua lub npe rau koj tus kheej nrog qhov no thiab tsim lub hom phiaj, lossis tsim lub tswv yim rau lub khw paj paj. Yog li ntawd, nws tsim nyog ua ib daim ntawv teev tag nrho cov paj yuam cov kws tshaj lij hauv cheeb tsam uas koj ua lag luam.
Assortment
Ntxiv nrog rau kev sau cov npe ntawm pawg tseem ceeb ntawm cov khoom (txiav paj ntoo thiab cov lauj kaub), koj yuav tsum paub tias dab tsi ntxiv yuav tsum tau yuav ntxiv. Qhov no siv rau cov khoom lag luam uas muaj kev sib txuas ncaj qha nrog paj, thiab khoom siv. Kuv xav tham txog qhov kawg hauv kev nthuav dav. Tab sis txhua yam nyob rau hauv kev txiav txim.
Ua ntej koj yuav tsum txiav txim siab tus nqi koj txaus siab siv rau koj thawj qhov kev yuav khoom. Nws yog qhov zoo yog tias nws loj txaus thiab muaj txaus los yuav cov khoom hauv qhov xav tau kom lub khw tsis zoo li ib nrab khoob. Nws yog ib qho tsim nyog yuav tau saib xyuas "cov khoom lag luam siab", raws li cov neeg siv khoom siv zog los yuav cov khoom paj. Qhov no tsis yog ib txoj haujlwm yooj yim, tab sis kev siv zog yog tsim nyog. Txhawm rau kom yooj yim txoj haujlwm, cia peb faib cov nyiaj ncua mus rau hauv peb ntu:
1. Ib yam khoom kim heev. Qhov no yog tshwj xeeb. Ib yam dab tsi uas tsis yog txhua tus muaj peev xwm them taus. Khoom kim heev rau cov neeg xav tau kev xaiv uas nyiam cov qauv tsis tshua muaj. Tsuas yog 20% ntawm cov nyiaj faib rau kev yuav khoom yuav tsum tau siv rau cov khoom ntawm qib no.
2. Nruab nrab nqi qeb. Cov khoom no kuj yog qib siab, tab sis nrov dua. Nws qhov kev faib tawm yog 30%.
3. Pheej yig thiab feem ntau ntawm cov khoom xav tau. Qhov no tsis txhais hais tias nws phem kiag li. Cov khoom pheej yig kuj tuaj yeem sau tau, zoo tagnrho rau cov nqi-zoo piv, nthuav thiab nrov tshaj plaws. Nws yuav raug muag feem ntau thiab hauv cov ntim loj. Nws nyob ze rau qeb thib ob ntawm cov khoom paj, tab sis raug nqi tsawg dua. Koj yuav tsum tau siv ib nrab ntawm tag nrho cov nyiaj tso tseg rau nws - 50%.
Rau nplooj ntawv tom ntej -> 23.1. Kho cov khoom yuav hauv lub khw paj.Xaiv ib nplooj ntawv:
hauv 2 teev 30 feeb
