How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


3. Being a flower shop owner, what does it mean?




Experience flower sales - a desirable advantage that reduces the speed of promoting your own business. But even experience will not protect against possible mistakes and does not guarantee that the business will once successfully earn money, and buyers will besiege the doors of the store with joyful crowds for days. To do this, you will have to work hard, spend two, or even three years, before catching luck in your own hands. The right place for organizing trade will help reduce time.

Remember that we are talking about your own business, where you yourself are the employer, the demanding boss, and the executor. The main and largest part of the work is your personal responsibility. We'll have to deal with everything at once: administration, procurement of goods, their reception, mopping, vases, creating flower arrangements and bouquets. Communication with customers, settlement with them will also concern you.

It seems that the way out is to hire staff, but this requires additional costs and considerable - rent and staff take a significant part of the cash costs. It is important to think about what you can do without and how to save money, taking into account the most insignificant details.

Few of the hired employees will burn your business, as you yourself do. The experience possessed by the florist is also important. Such specialists are well appreciated, and require high pay for their work. Even less common is a good master and an excellent seller who does not have high salary expectations. A specialist, a dedicated fan of his craft and a rare hard worker requires a good amount of money for his work.

You yourself must be the same professional, handyman - and the face of the company, and a florist, and a successful manager! Few people take into account this important fact, invisible at first glance when organizing flower business. It is on it that the whole mechanism of organizing trade and prosperity rests.

The importance of working out your own image, creating a name as a florist and flower master, owner of a successfully developing store, is obvious. The achievement of the goal is connected with this and everything rests on this, as well as all responsibility, all risks, problems and possible failures are associated with the study of weak points and the search for ways leading to prosperity. In America, that's exactly it!


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