How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


23. The correct purchase of goods in a flower shop.



We have already sorted out the assortment of goods, it is clear that these will be different flowers cut and potted plants, now you can search for suppliers.

There are a lot of organizations that supply flower products in different regions. You need to find the largest of them in order to get acquainted with the assortment and determine the prices. All information is on the Internet, social networks, and flower offline magazines. 


After the list is compiled, you need to study the sites of suppliers, find out what flower products they sell and on what conditions, study customer reviews about this company, call these phones and communicate with the store manager to clarify issues and get detailed information.

You can find out about the products of flower growers in the region where you live. So you reduce the cost of transportation. Support from local manufacturers is also an environmental protection. On this, you can even make a name for yourself and build a brand, bring the concept to an environmentally friendly flower shop. Therefore, it is worth making a list of all specialists in the forcing of flowers in the region where you do business.

Range

In addition to compiling a list of the main group of goods (flower plants in cut and pots), you need to find out what else you need to purchase additionally. This applies to related products that have a direct connection with flowers, and props. I want to talk about the latter in detail. But all in order.

First you need to decide on the amount that you are willing to spend on your first purchase. It’s good if it is big enough and enough to buy the goods in the amount needed so that the store doesn’t look half empty. We need to take care of the “pressure of the goods”, in which the client seeks to buy flower goods. This is not an easy task, but the efforts justify themselves. To simplify the task, we divide the deferred amount into three parts:

1. Very expensive item. This is exclusive. Something that not everyone can afford. This is a luxury product for a demanding selective client who prefers rare collection models. Only 20% of the amount allocated for the purchase of money should be spent on goods of this level.

2. Average price category. This product is also of a high level, but more running. Its share is already 30%.

3. Inexpensive and most sought after product. This does not mean that he is bad. Cheap goods can also be collectible, ideal in terms of price-quality ratio, interesting and the most popular. It will be sold most often and in large volumes. It is close to the second category of flower product, but is cheaper. It will require you to spend half of all deferred money - 50%.

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