How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


22.1. Do you really need a refrigerator in a flower shop?



Without proper care, the flowers wither and lose their beautiful appearance in the most modern refrigerator. If it does not maintain the proper level of purity, fresh air does not come in, which is necessary for the flowers to remove the ethylene emitted by them - a gas without color and odor, which contributes to their wilting, leaf fading, stopping the process of cell division and accelerating the aging of flower tissues and organs. It is the accumulation of ethylene that is detrimental to cut flowers and affects their quality.


If you still prefer to buy a refrigerator, let me give you some tips:

1. Gather all available information about the manufacturer of refrigeration equipment that you want to purchase - about the range, quality, prices of goods and their availability in your region.

2. Find out who the distributor of the product is and explore all the possible information.

3. Get information about who will install the refrigerator and take into account all the nuances. 

4. Read customer reviews about the operation of the equipment and possible problems during its operation.

5. Find out about warranty periods.

6. Conclude a maintenance contract after purchasing the equipment.

Remember that such equipment will have to be constantly monitored and preventive measures should be taken during its maintenance.

The volume of the refrigerator should be determined before purchasing it. It is worth inviting a specialist from the supplier company before you are planning to make a purchase for a consultation in order to clarify all the incomprehensible points. 

Installation of lighting in a refrigerator should not be done on its own - it is better to invite an electrician for this.

The refrigerator can be made stationary by equipping a special room for these purposes, or you can purchase a camera on wheels and place it wherever you like. Its size is certainly smaller than that of a stationary camera, but for a small flower shop or flower deliveryShe's perfect.

I had to use a stationary refrigerator, inherited from previous owners. She was equipped with a compressor on the frame. I had to renew the contract in my name in order to start working with her. 

What do you choose, I do not know. Everything will depend on your decision, the availability of finance and the volume of the store.


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