How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


24.1. Basic flower shop item



What will these vases be? Most likely - these are small vases of dark brown, yellow or red glass, costing about 50 rubles apiece. For buyers, the cost of a vase will be approximately - 100-150 rubles, plus the cost of a bouquet for September 1000 at a price of approximately XNUMX rubles.


Something like this I plan my purchases and sales in accordance with the season and events. I do not make spontaneous purchases. I rely only on my own experience, the chosen topic, season, specific numbers and dates, choose the right color for the vases and select the appropriate cut. So I can sell what I want to sell. I offer buyers ready-made ideas in a package, and not sell only components. This is the principle of good sales.

White and black collection 

Vases, flower pots, pots of black and white are also universal and suitable for different cut flowers, fit into any interior. My advice comes down to this. You can choose one or all at once. This will be enough for the first time, while your business will grow.

Seasonal purchase

I try to find and combine the relationship between all purchased goods. Mentally, I try to formulate an idea and present the entire range that I plan to purchase. So I manage to plan work for a year, having come up with all the topics for a month in advance.

I will give an example with the mentioned holiday on September 1. I will appoint the sales time in this case from August 25 to September 1. The theme in this case will be autumn. Leading color - yellow, red, orange, dark brown. Concept - flowers and bouquets, packaging, vases, ribbons, cards, stickers.

I prescribe several concepts for different design projects and for different price categories, taking into account the number of potential buyers.

You can borrow a system of different sizes of dresses or suits of the same kind from clothing sellers. This system can also be transferred to flower business. Figuratively speaking, you can choose the size that suits you, set a price and develop a concept and, of course, paint what it consists of. Such a task may seem difficult, but setting out everything on paper, you can see that everything is not so scary. Ideally, of course it will not, but the more you prescribe everything, the easier it will be for you to purchase goods in the future. 

I plan to purchase goods in September in advance, back in January, but I can plan purchases for the whole year in advance. Of course, not everything will work out right away. No one was able to avoid problems and mistakes, and I, including, too. Planning brings order to the chaos of everyday life and gives structure to the work. All this allows you to make purchases in advance.


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