How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


1.2. Your flower from scratch and without a deductible.




I will talk about how such business in Russia, compare with the US market, I will share secrets, my own thoughts, experience and my observations. In America, as in most other countries, small, often family-owned, business owners engage in flower sales. As a rule, he is several years old; experience is passed down from generation to generation. Families are not interested in expanding the business, but in deepening it and improving technology and working moments, improving service and the quality of customer service. Business grows deeper, and does not go beyond the external framework. It does not attract outsiders, only their loyal to the common cause

 In Russia, the opposite situation is present - development is ongoing in breadth, due to the creation of large networks, although there are attempts to change the situation. To everyone's joy, small shops are created with original design, competent floristry, a wide range of flowers sold and flower arrangements made up of them, our own approach to organizing sales, and excellent quality of services. It was hoped that the small flower business would gradually supplant network trading and take a leading position in the market.

It is no secret that it is much more difficult for small businesses to survive among large corporations. Its advantage is mobility, flexibility, the ability to change the concept and quickly adapt to the needs of customers, instantly respond to new trends and requests. The main thing in the work of a small flower shop is not the goods (although it should be of high quality), but a high level of customer service, a personal concept, the entrepreneur’s own view and his dedication to his work. This is exactly what attracts the buyer!


To the next page -> 2. From the dream of your flower shop to reality.

Page Selection:







The application is more profitable and convenient!
100 RUB discount from the bouquet in the app!
Download the Floristum application from the link in SMS:
Download the application by scanning the QR code:
* By clicking on the button, you confirm your legal capacity, as well as consent to Privacy policy., Personal Data Agreement и Public offer
English