How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)
2. From the dream of your flower shop to reality.
What should be flower shop in my opinion? It should be filled with joy, bewitching aroma, alluring variety of design of ready-made bouquets and compositions, an abundance of solutions and original execution, offering the opportunity to choose and satisfy the most daring demands of a demanding client, it should bring inspiration and give beauty.
From my own experience I can judge that this is how small business works. In these features, its main competitive advantage. Original bouquets made with knowledge and good taste, full of inspiration and speaking the language of feelings, a master florist, always joyful, meeting every customer with a friendly smile, and honest trading, I consider all this to be the main advantage of the flower business.
My advice is useful to those who want to not just sell flowers, but require more: the realization of creative aspirations, inspiration and the desire to create a special mood, to give people around them joy. This format is not suitable for everyone, but only for those who want to work hard and invest a lot of mental and physical strength, money and time, those who want to learn new things, work hard and be constantly busy.
You should start your own business by defining goals, objectives and planning, understanding what you want to achieve and the way in which you can succeed.
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