How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


7. What should a florist be able to do?




First you need to set clear goals and answer a number of important questions:

1. How much money would you like to earn?

2. What can you do or create as a florist for the money?

3. Do you know what a person who is willing to give you a job expects from you?

What the employer wants is worth dwelling in more detail.

The employer is a special person, but he really doesn’t want so much, just so that the employees would fulfill their tasks efficiently and be competent in specific issues, with regard to your work itself, namely:

You must have a florist diploma that confirms your knowledge in the field of floristry, botany, economics, biology and much more;

You should have experience in this field, preferably a portfolio that can be shown for an interview. If you took any additional courses, seminars, attended open classes, master classes - this will be a huge plus for employment;

you need to know the computer and be able to use it, you also need to be familiar with cash discipline. how order flowers, how delivery takes place, payment, what assortment to order, what novelties have appeared on the flower market - all this will come in handy in the work.

Sales planning, the introduction of new shares, the calculation of risks - all this is the work of the florist. Here you will not only make bouquets and enjoy life, here you need to work. Recount goods when necessary, in order to avoid shortages, wash windows, floors, maintain cleanliness in the cabin, display new products and be able to sell them.

Stress resistance, punctuality, lack of bad habits - always play into the hands. Employers do not like when employees are late for work, go to sick leave, and are often asked for.

They employ positive and smiling people, those who can easily find a common language with the buyer.

It is advisable that you love to stay at work, never be indignant and do not swear, were non-conflict and a little amoebic).

It is advisable that you have a driver’s license just in case you suddenly have to go somewhere to get the goods.

You should not use your phone during office hours.

You must be able to work in a team.

This is a very small list of the ideal florist, which all employers dream of, such employees, but more !!

Such requirements for candidates for a florist position in the USA, but also in Russia, rest assured everyone wants to have such employees on their staff.

Yes, yes, all of the above applies to me, I'm such a unique florist!

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