How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


14. Equipment, transport, advertising, goods of the flower salon




We remember that we need to bring some equipment to the flower shop.

Based on the funds that you have to open a store and flower delivery, as part of the business, it will become clear what exactly to buy equipment. From what must be:

- Fridge.

- Cash register terminal.

- A computer.

- Showcases.

- Tables.

- Additional accessories for flowers;

- The terminal for payment by card and more.

Some of these items must be bought new, and some can be purchased from hand. This will help save money.

In the flower business, it is very important to have your own car. This is necessary in order to easily pick up, transport, transport your goods. If you do not have a car. It’s worth considering how much money will rent a car for a while.

The store should not be empty, so you need to immediately calculate how many and which potted plants and cut flowers to order. We will proceed from the size of the room, because it is possible that not all plants will fit here. You also need to immediately order wrapping paper, all sorts of accessories for decorating bouquets, flower pots, etc., I will tell you more about this later. I recommend making a list of the required product and packaging.

Advertising is an extremely important aspect in building a business. I recommend doing advertising wherever possible. To get started, design your store, design and order an attractive sign on the outside and stylish design on the inside. Then you can use the advertising channels: television, radio, newspapers - here you can easily advertise. Now social networks are very advanced, so you NEED to create a group on Instagram or Vkontakte, where there will be a whole range and you can work on order from a subscriber. It is advisable to place an advertisement on a working car - this is convenient, and many pay attention to such banners. 

Any advertisement is paid, therefore, all the options that interest you should be written in the column and, on the contrary, set the price, so it will become clear what you are really ready to pay for and what not. Get creative with the exterior design of your own flower salon, it is unlikely that the usual black and white sign “FLOWERS” will attract a large flow of customers. The idea may not be ordinary and not like a regular store, you need to think it over carefully.

To the next page -> 15. Ambalage.

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