How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)

26. We sell all the flowers that we bought!

All goods that were purchased from suppliers, you need to learn how to sell very quickly. Such an experience comes with time. The most difficult thing is to purchase quality goods in your store and make sure that it does not lie in the flower shop. It is simply impossible to give the exact purchase figure. All this is very individual and requires experience. You need to follow the rule: everything that is purchased should not be stored in the store, but sold.

In fairness, I note that there will always be a balance of goods in the store, the so-called “shelf warmer”, the task of making it minimal. This is the main work.

First of all, you should focus on seasonality. If the season has already passed, you can sell the goods by arranging a sale. Still the item is left? You need to remove it to the warehouse and leave until the next, be sure to write down the amount of what remains.

It’s important that customers see that everything changes in the store, and product It doesn’t stay long, that the assortment is constantly updated - this increases interest and increases purchasing power. The more clearly you understand what the seasonality of a product is, the more buyers you will attract. They will have time to “miss” a certain season, and this feeling will make them want to buy your products.

It is necessary to count the residuals. After everything is written down, you need to analyze why it happened and what needs to be done so that the product no longer “gets stuck”, but is sold quickly, think out a sales strategy, develop new ideas, write down everything in detail, indicate the time period in which the goods will be sold and outline the deadlines.

To cope with the task helps the principle of "Goods sells goods." This will help to realize everything that is in the store - the product itself and accessories, stickers and teips.

The rest of the goods must be kept in order and strive to ensure that its quantity is minimal. And strive to sell the product that is currently present in the store in the greatest quantity.

Write down the idea

Starting a business is a troublesome business. There is no store yet, and ideas come to mind? In order not to miss anything, everything needs to be written down on paper, even the most incredible idea needs to be fixed. You should always have a ballpoint pen and notebook for writing. Let there be a lot of these records! Then you will figure it out. Write as often as possible, who knows, maybe then you will want to share your own experience in a book or on your blog? Write, then sort your notes. Most importantly, they are recorded, and the thought will not be lost.

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