How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


22. Do you really need a refrigerator in a flower shop?



Any modern flower shop or premise flower delivery equipped with a refrigerator in which the flowers retain their freshness. Is it possible to do without it? It seems that this is not feasible, but, nevertheless, in the 18th century, no refrigerators existed, and the flowers were sold. In addition, not a single celebration or event was complete without them. Huge rooms were decorated with floral arrangements. They were put on tables, hung on the walls like garlands and flowers kept their freshness. Refrigerators are a contented new invention of our time. 


How did you manage to keep the freshness of flowers earlier?

The point here is the quality purchase of fresh flowers from the supplier, the availability of special knowledge about the care and quick sale of goods.

One cannot do without studying botany and biology. And you also need to have an idea about the assortment and seasonality, about what temperature regime is optimal for a bouquet of a certain cut, what are the conditions and terms of storage of different flowers, understand the conditions of their supply, correctly calculate the volume of their purchase and use the means to care for them correctly . 

After weighing the pros and cons, having acquired the necessary knowledge, you can think about the question of whether you need a refrigerator in your store or not. Keep in mind that this is a rather expensive pleasure and it must be constantly maintained, which also requires considerable funds.

I have experience without a refrigerator. Better or worse to work without him, I can not say for sure. This has both pros and cons. There are shops that can easily do without refrigerators. What about flower markets? There are also no cold stores, not to mention private flower traders on the streets.

In fairness, I must say that for someone the lack of a refrigerator is simply nonsense. It is still widely believed that cold air retains the freshness of buds. Paradoxically, this is not at all true. Cold can only slow down the wilting process, but not prevent it. With its help, you can store a larger number of different flower material for a longer time than in its absence. But the fee for such a delay is quite high. Nevertheless, the life of the cut flower is limited by time frames and knowledge of this chapel is necessary for the successful work of the flower gardener, as well as the understanding that only the totality of all measures to care for the cut will be a condition for the good quality of the bouquets.


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