How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


16. Choose a room for a flower shop.



How to choose a place for your future flower shop? What, first of all, to pay attention to?


Of course, it is very important where the store will be located. It depends on personal capabilities and resources, but, clearly, a central and well-traveled place is a big plus. However, it is not always possible to choose such a place, but, on the other hand, it may not be very convenient for personal life.

In a large city, for example, distances are important. Often, having stood in traffic jams for several hours, we lose not only time, but also money, ideas, and customers. And if you spend every day from half an hour to an hour of your time traveling to the place of work and the same amount back? Calculate the cash costs of gasoline and depreciation of your car per year. And parking in a big city is always a problem: all free parking spaces from early morning fill up quickly, and paid parking is another cost item. And if you do not have personal transport, then daily trips by public also fly into a tidy sum.

Smart people say: "Find your favorite business, and you will not work a day." So at the very beginning you need to calculate all your strengths and resources so that it would be most convenient for you to live and conduct your business.

If the place of work will be in a very good passage in the city, but it will take you an hour or two to get there, doing a bunch of important things along the way, how long will your health last? Few people think that all the components of the work affect the quality of human life, but in vain! 

For example, you will find a suitable room and open your flower shop in a large business center. What are the chances of working there for the future, at least for two, three or five years? Whether it is necessary, at the whim of the owners of the business center, to move from place to place or even move out altogether, because rents are usually constantly increasing. In addition, there is always competition in large retail outlets, and the most favorable conditions are important for opening and establishing a business. So maybe it's better to open a flower shop in a residential area, not far from your home, because people living near you also want to please their loved ones with a bouquet of fresh flowers? It will be easy and convenient for you to get to your place of work, you can spend more time developing your business and fulfilling your dreams, and not stand idle for hours in endless traffic jams.

In any case, you need to draw up a personal business plan. Write it on paper, take your time, think, analyze and calculate all the pros and cons.

What should be the standards for placement under a flower shop? How exactly will your outlet look inside and out, packaging delivery of bouquets?

Of course, here again money and resources are of great importance, but your life experience will also be useful.


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