How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


19. Proper name in the name of the flower shop or delivery



Another variant of the name may include a proper name: “Mr. Hyacinth”, “Sly Poppy”, “Madam Astra”, “Madame Rosa”, “Young Lady Violet”, “Lady Wisteria”.


The whole concept of the store needs to be built under this name. In the room itself there must be a character whose name is mentioned in the name. It is important to come up with his story and write it in the form of a fairy tale, story, legend or story, to adjust the narrative to the concept. This is an interesting option, you only need to show your creative activity and engage your imagination. 

Partial option

It involves the use of parts of plants in the name: leaf, stalk, stamen, inflorescence, petal, spine, stem, bud. These words can be skillfully played in the name of the store and enter it in accordance with the concept.

Owner's name

The option of indicating the name of the business owner is also justified. For example, it may be called the Roman Flower Shop, or the Rosalia Flower Shop, Emil’s Flower Kiosk. But keep in mind that this option requires the owner to be constantly present when selling bouquets. The name used in the name tells customers that when they come to the store, the one whose name they heard or read in the name should help them choose a bouquet and will demand that they call the owner of the flower shop to serve them. Even if the store employs hired employees, they must match the brand style of its owner.

Impersonal name

Name, such as “Flowers”, “Flower Corner”, “Flower Salon”, “Flower Paradise”, “Bouquet Music”, “Flower House”, “Flower Studio”, “Floristics Studio”, “Flora Studio”, “Floral fantasies ”,“ Flower extravaganza ”and so on, are also interesting. Under them, you can pick up the original concept. The main thing is to develop your own version without copying anyone, and without imitating anyone.

Business has been built for years. It also takes a lot of time to develop a brand, and if the dream of success and financial prosperity is realized, after many years when you want to retire, the business will need to be put up for sale. In case he has a good reputation and a worthy brand, this can be done easily. However…

If the store is called "Lily", then questions and problems may not arise. The new owner will be able to work further under this famous brand without changing its concept.

With names consisting of the personal name of the owner, everything is somewhat different. If the store has the name “Rosalia's flower shop”, then with the departure of Rosalia, her name will also leave her business. Without Rosalia, a business has no value, excluding the price of equipment and accessories. Everything is clear with this.

If a business has a bright idea and a well-thought-out concept, mechanisms developed over the years and special tools for its development, then it will cost a lot. It is necessary that the name was convenient and it would not have to be changed.

Unfortunately, in Russia, not all flower shop owners are able to think ahead. The business stays afloat for 2-3 years, and then bursts like a soap bubble, the owner goes bankrupt and the company closes and sells.

But everything is gradually changing and shops are being formed in the same place, with a well-thought-out concept and an established reputation that have existed for 25-50 years or more. IN Moscow In the flower market, I know several such organizations. Or I can refer to those that I bought and sold in America. There shops still work with the same name and adhere to the unchanged concept.

It remains for you to choose the right name for your business, develop a motto and move on to new achievements, take a few more steps forward.


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