How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


26.1 "Paper Factor"



What piece of paper can we talk about in our age of universal computerization? All information is recorded on electronic media, but nonetheless. It is the idea written down on paper that comes to life, paper money, checks, receipts, business cards, brochures, advertising, contracts, loan instructions - all this is still used on paper. All of this is given importance. Paper is a visual thing. 


In the flower shop, a place should be allocated where the “paper factor” will play a role in your favor, show you in a favorable color, tell you everything you need to know about the customers, and attract their attention. All diplomas, certificates, diplomas and prizes, results of competitions, everything that reports on your professionalism, how floristshould be shown to the buyer. This will increase your credibility and interest customers.

Frame your documents. Behind each of them is the time you spent learning. They report on your experience, professionalism and desire to acquire new knowledge, such information the buyer will appreciate.

This wall will not only become your pride, it will become the pride of your customers as well! They all see, notice and read, and then share information. They will talk about you, tell their friends, relatives and friends, that is, word of mouth will start working on you, and you will launch the most effective advertising without spending a dime on it. It remains to make sure that such advertising has paid off.

You need to make sure that you and your store are talked about, a large number of people become aware of your name, they want to come to you, for flowers, so that the flow of grateful customers does not dry out, but, on the contrary, constantly increases.

Make a "word of mouth" can work and a special working form, which also needs to put a logo, address, phone number, and even the motto of the flower shop. When your employees go to work uniforms, many pay attention to their clothes, remember the logo. Maybe they are at this moment thinking about buying a bouquet, and are looking at a good flower shop, and here you are with your logo and phones!

Uniforms at work with a constant reminder of which flower company makes a purchase, stimulates sales - the buyer constantly thinks about your store, remembers its name at an unconscious level. Write down on paper everything you want to see written on the form of sellers in your store. 

You can do without a form and instead use the badge with your name, store logo and its contact information. This is a simple tip. Whether you follow it or not, you decide!

I repeat again! All useful information that tells about you as a professional in your field should be available to customers on paper. Make a buyer's corner, write down the duties there and indicate the list of services provided, place the florist’s potfolio.

Install racks with magazines, newspapers, and books on flowers and caring for them in the store. No site can replace a real paper book! These products can be sold, can be offered for review. From it you can draw ideas for your store. They will help you reboot and be inspired. Any training course in floristry will adjust your work.

This is how the “paper factor” will help you in developing your business.

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