How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)


5.1. My experience as a florist in Russia and the USA.




There was very little information about flowers, there was not enough knowledge on care, transplanting, correct pruning, and in fact, my lack of education resulted in big losses for my store. One wrong move and the plant can be spoiled or completely killed. This situation was due to the fact that at that time no literature on floristry was available, and any botanical magazine was very difficult to get, no one wanted to share.

I never gave up, I always learned something new, tried and went ahead. It’s never too late to learn, and I have been studying my whole conscious life. I think this is my true desire that leads me through life. For example, I never knew any language other than Russian, and now I am fluent in English.

The fact is that I dreamed of getting into a school of floristry. For several years I wrote letters in the USA asking me to take me to study, but no one answered me. I did not give up and at one point received a positive response. I was taken to the group, I passed all the entrance exams and graduated from the school of floristry! As you know, the exams and all the training took place in English, so I had to learn it.

The top of my desires was to open my own store in the USA, until the last I thought it was impossible, but .... Nothing is impossible if there is a desire. I became the owner of one of the most popular flower shops in America, where I gained a lot of knowledge and was able to train people who came to my work. The work flourished, I received a huge amount of positive emotions, although at times it was very difficult. I tried and worked hard, I did my favorite thing, I was engaged in floristry. For me, this stage in my life was one of the most difficult, but interesting adventure. I have gained tremendous experience and can now in Russia, in my native country, share the knowledge and skills that I own.

So, I very briefly told you how I went my life to this day. I overcame many obstacles in my path, but remembering this gives me strength. I aspired to my dream, I slept and saw that one day I could do what I liked. Here you are, think about how happy it is to collect amazing bouquets and hear “Thank you” from buyers. At this moment, perhaps you will remember how you once dreamed of having your own little flower shop. Dream and go to your dream, no matter what!

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