How to open your flower shop from scratch and without a franchise. (Book of Yelcheninov A.A.)
3.1. Being a flower shop owner, what does it mean?
Everything relates to personal responsibility and this is the norm. Outsiders are not attracted to work. Owners of private shops always work themselves, and their relatives and family members take part in the work. Often whole flower dynasties are created. Passion for the flower business is a legacy of several generations. If among the staff there are hired florists, then these are specialists of the highest level, real professionals.
Private flower business is very interesting in that small shops always have a pronounced individuality of their owners. Local residents know them by sight, often by their first and last names, and the owners themselves value their reputation and try to be real professionals.
In Russia, a different approach is used. It is believed that you can be the owner without participating directly in the store. The thing is just to hire florists and wait for the business to flourish. But this does not work, although there are both people and resources. Florists are trying to gain experience, develop a name in your store, so that later they just leave, and again you are looking for new florists. Business stands still and does not develop. It is impossible to achieve success when there is no personal interest.
A business is like a marathon, to overcome which it is not enough just to buy sneakers, you also need preparation, training, the ability to run. Here are many who are unable to overcome the two-year distance required for the development of the business.
I wish you to run to the end of the marathon, overcome obstacles, take into account the nuances and become a real professional in flower business.
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